FRIENDS. Let me tell you, having a Facebook “business page” is not for the faint of heart — but it’s teaching this Nervous Nelly a thing or two about building a backbone. If you’ve never had a business page and/or never plan to start one, this (unsolicited) advice post may not interest you whatsoever — but I encourage you to stick around for the giveaway at the end.
For those of you with a business page, here’s some free intel: if your goal is to keep every last follower no matter what, DO NOT CHANGE YOUR PAGE NAME.
But if you don’t mind trimming the fat, go right ahead.
For me, the most surprising thing about a business page is that you can see pretty much everything: how many people hide your posts, how many people choose to unfollow you (and when), how many people your post has “reached.” This is scary info for someone who initially meant for her blog to be anonymous. Continue reading